- All rewards will be unrestricted, with access to every seat on every flight.
- Every day will be eligible for reward travel.
- Points won't expire as long as your account has some activity every 24 months.
Speaking of points, the new program will be point-based rather than using the credit system that Southwest has had thus far. Credits will continue to be redeemable under the old system, and flyers with credits left to use up will be able to use their points to acquire additional credits (at a rate of 1200 points for one credit) towards a previous-generation reward.
Bottom line: Southwest has upped the ante. Combined with its pending acquisition of AirTran, this new Rapid Rewards program makes Southwest a compelling choice for domestic business travelers.