Continental Airlines has been recycling for years, but beginning in 2008, the company really started promoting recycling.
Some people ask, what difference does recycling really make?
Well, over the last ten months, Continental has recycled enough aluminum to build 20 Boeing 777 airplanes!
According to the company's press release, "Proceeds from Continental’s recycling program are re-invested in the program or donated to We Care, a nonprofit charity organization that provides financial assistance to Continental employees in need."
I'd say that's making a difference.